One reason your logo should be simple is that people process an image in their mind more readily than words alone. The other reason that your logo should be "simple" is that the simpler your logo is, the easier it will be for your graphic designer to resize and recolor it for various design purposes. You should have various logo sizes (small, medium, and large), a web version and a print version of your logo, and a black-and-white and color version. Always plan beyond your initial design purposes for your logo since the ultimate goal of your business is to expand.

The logo should be simple. If a small black circle took care of the other 3 criteria it could be the perfect logo design, so the trick is to design something as simple as a small black circle and something that is unique and representative of you business. Apple and Nike have done this really well. However this is where I get tripped up with most my clients. Often logo design starts a client giving me a laundry list of elements that they want in the design. Reason is, they believe that by adding all those elements together in a design they completed the 1st two objectives… the combination of elements is unique and the design has elements that represents what they do. Problem with that is the logo becomes too distracting, too much of an assembly of elements, and too complicated so it loses any value of building identity through a graphic. For logo design remember the adage "less is more"

I have a problem with the name: I think "MEDIA" ...