A very interesting idea.

”Based on an earlier portfolio image, I was awarded a job for an Alzheimer’s drug called the Exelon Patch made by Novartis. The Exelon Patch helps patients maintain long-term memories during the early stages of this horrific disease. I was fortunate to be included in a lot of the early concept stages for the campaign. I knew immediately location scouting and casting were going to be very important to evoke the emotions associated with the disease. The campaign has been extremely successful for the promotion of the brand and people universally respond to the images. After we shot the campaign, the images went into testing and legal review. They were so well received that the images, all 10 of them, were printed full page in the brochures and other collateral.” -Tom Hussey

My favorite...



More @ http://www.pdnphotooftheday.com/2010/07/5725

Pretty incredible set up. No one wants to think about alz. until it happens to someone they know and love.
I went through it a few times where I was labeled or taken by my great aunts as a brother and their faces would light up. Then the thought would slip away and the face would go back to blank.
For me it was as if their personalities and their beings were locked away in a closet deep in their own minds.

Wonderful pictures!
Inside you will always feel like the person which you were in your glorious days, I think.
Otis Redding - I've Got Dreams To Remember

This one speaks to me. My mom is a nurse and I've already had my great-grandmother succumb to Alzheimers. Mom is scared it'll get her too.

Cool stuff!

I knew this was worth saving for someday...on some thread.

Funny, I had the same idea to do this myself...I will give it a try once (some day)