ok, check this out....
The film took 606 takes.
On the first 605 takes, something, usually very minor,
didn't work. They
would then have to set the whole thing up again. The
crew spent weeks
shooting night and day. By the time it was over, they
were ready to change
professions. The film cost six million dollars and
took three months to
complete including full engineering of the sequence.
In addition, it's two minutes long so every time Honda
airs the film on
British television, they're shelling out enough dough
to keep anyone of us
in clover for a lifetime. However, it is fast becoming
the most downloaded
advertisement in Internet history. Honda executives
figure the ad will soon
pay for itself simply in "free viewings. (Honda isn't
paying a dime to have
you watch this commercial!).
When the ad was pitched to senior executives, they
signed off on it
immediately without any hesitation - including the
costs. There are six and
only six hand-made Accords in the world. To the horror
of Honda engineers,
the filmmakers disassembled two of them to make the
film.
Everything you see in the film (aside from the walls,
floor, ramp, and
complete Honda Accord) are parts from those two cars.
The voiceover is
Garrison Keillor. When the ad was shown to Honda
executives, they liked it
and commented on how amazing computer graphics have
gotten.
They fell off their chairs when they found out it was
for real.
C/P or click the link to check it out:
http://www.steelcitysfinest.com/HondaAccordAd.htm
Here's the Snopes page regarding it:
http://www.snopes.com/autos/business/hondacog.asp