I've seen in a few designs and flyers were the text looked like its moving. like it look like it has a motion blur going up and down the text but in the center, its the text clear. You know what Im trying to say? Does anyone know how to do that?

I tried typing something in the text box, then duplicate the layer, then going to the filters and apply a motion blur 90 degrees... but you cant really see the motion lines as well..

help please

Kinda like this??

http://techs.co.nz/resources/photoshop/motiontext.htm

wut if u want it 90 degrees instead