Adobe Unveils Plans for Two Editions of Photoshop CS3

Adobe Stretches the Limits of Digital Imaging with Photoshop CS3 Extended

http://www.adobe.com/products/photoshop/ps_psext_info.html

SAN JOSE, Calif. and LAS VEGAS, Nevada — March 8, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced at the Photo Marketing Association (PMA) show that it will expand its digital imaging product line, offering two editions of Adobe® Photoshop® CS3. In addition to the highly anticipated Photoshop CS3 software for designers and professional photographers, Adobe will also deliver Photoshop CS3 Extended, a completely new edition of Photoshop which allows cross-media creative professionals to stretch the limits of digital imaging. Photoshop CS3 Extended includes everything in Photoshop CS3 plus a new set of capabilities for integration of 3-D and motion graphics, image measurement and analysis. Photoshop CS3 Extended also simplifies the workflow for professionals in architecture, engineering, medical and science.

Both Photoshop CS3 and Photoshop CS3 Extended software will be formally introduced on March 27, 2007 - as part of the company’s launch of Creative Suite 3, where further details will be disclosed. The software is expected to ship in Spring 2007.

"We never imagined that Photoshop would someday help make major motion pictures, let alone save lives," said John Loiacono, senior vice president of the Creative Solutions Business Unit at Adobe. "Whether it's a video producer texture editing the backdrop of a movie or a researcher counting hundreds of cancer cells, diverse industries are already relying on the professional standard in digital imaging."
Breadth of Advanced Features in Photoshop CS3 Extended

With Photoshop CS3 Extended, film, video and multimedia professionals, and graphic and web designers can leverage the power of the Photoshop image-editing toolset and paint engine when editing 3D and motion-based content. Film and video specialists can perform 3-D model visualization and texture editing, paint and clone over multiple video frames. Animators can now render and incorporate rich 3-D content into their 2-D compositions. Graphic and web designers can create an animation from a series of images - such as time series data - and export it to a wide variety of formats, including QuickTime, MPEG-4 and Adobe Flash® Video.

“The National Association of Photoshop Professionals (NAPP) is over 60,000 members strong and as it continues to grow, so do the variety of uses for Photoshop,” said Scott Kelby, president of NAPP. “Photoshop CS3 Extended will further redefine who the ‘creative professional’ is, allowing cross-media professionals to really push the limits of their craft, while also inviting engineers, scientists and architects to add the power of Photoshop to their arsenal.”

Photoshop CS3 Extended also enables users to extract valuable quantitative and qualitative data from images. In addition to measurement and analysis tools, architects, medical professionals and scientists will enjoy increased support for specialized image formats so they can easily view, annotate, and edit images in their native format. Radiologists can closely monitor a patient’s progress over time, scientific researchers can create animations from medical images for presentation purposes, and architects can make accurate measurements of objects in their 3-D images.

“With the release of two new editions of Photoshop, Adobe continues to push the boundaries with innovative tools that empower people to communicate visually in powerful new ways,” said Alexis Gerard, author of “Going Visual” and president of Future Image Inc., hosts of the 6Sight® Future of Imaging conference. “While Photoshop CS3 will remain the digital imaging standard for photographers, Photoshop CS3 Extended is bringing to new audiences the proven benefit of Photoshop, and also exploring feature sets that eventually may benefit a broader market.”
Availability

Announced in December 2006, a beta version of Adobe Photoshop CS3 for Macintosh and Windows is currently available for download for Photoshop CS2 users on the Adobe Labs Web site: http://labs.adobe.com .

Both Photoshop CS3 and Photoshop CS3 Extended software will be formally introduced on March 27, 2007. Available as Universal Binary for the Macintosh platform as well as for Microsoft® Windows® XP and Windows Vista® computers, the final shipping releases of Adobe Photoshop CS3 and Photoshop CS3 Extended are planned for Spring 2007. For more information, please visit the Adobe Web site: www.adobe.com/go/photoshop .
Adobe Photoshop Family

Adobe offers the right Photoshop for all types of users. Photoshop CS3 and Photoshop CS3 Extended are at the heart of the Photoshop family. The portfolio also includes Adobe Photoshop Lightroom™, which provides a complete digital darkroom for professional and serious amateur photographers; Adobe Photoshop Elements with editing and sharing options for photography enthusiasts; and the free Adobe Photoshop Album Starter Edition, which meets the needs of the casual photographer.
About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.

FOR MORE INFO ON THE ONLINE VERSION OF PHOTOSHOP READ FURTHER DOWN ON THIS THREAD.

good. someone buy me a copy when it comes out.

if someone is buying mason a copy they can buy me one too thanks in advance

Yeah, show it to me too!

Yes Free copies of CS3

I'm in !

all aboard the monkey whisper, random joke question that will deliver no serious answer band wagon

more seriously though, cheers Db, interesting intergration news on the 2nd version of CS3, like the sound of that, any idea how much retail upgrade costs are going to be from CS2 for both packages? probably due to be announced at the pre unveiling end of March though.

nice one Db

these guys are quick,
http://search.ebay.co.uk/search/search.dll?from=R40&satitle=Photoshop+CS3+

Adobe to take Photoshop online

Hosted version of program to appear within six months, CEO says, as company looks to combine online features with packaged apps.

SAN JOSE, Calif. — March 10, 2007 Hoping to get a jump on Google and other competitors, Adobe Systems plans to release a hosted version of its popular Photoshop image-editing application within six months, the company's chief executive said Tuesday.

The online service is part of a larger move to introduce ad-supported online services to complement its existing products and broaden the company reach into the consumer market, Adobe CEO Bruce Chizen told CNET News.com.

Adobe intends to offer a hosted version of its popular Photoshop image-editing program in the next three to six months, according to CEO Bruce Chizen.

The hosted version of Photoshop is part of a bigger company strategy to introduce Internet-delivered services that complement its shrink-wrapped applications and head off likely competition from Google.

Chizen said Adobe laid the foundation for a hosted Photoshop product with Adobe Remix, a Web-based video-editing tool it offers through the PhotoBucket media-sharing site.

Like Adobe Remix, the hosted Photoshop service is set to be free and marketed as an entry-level version of Adobe's more sophisticated image-editing tools, including Photoshop and Photoshop Elements. Chizen envisions revenue from the Photoshop service coming from online advertising.

"That is new (for Adobe). It's something we are sensitive to because we are watching folks like Google do it in different categories, and we want to make sure that we are there before they are, in areas of our franchises," Chizen said.

Chizen described the introduction of Adobe Remix and the forthcoming hosted Photoshop as part of a larger move toward integrating hosted services into the company's product mix.


Like Microsoft, Adobe's business is built largely around packaged software, installed locally on users' PCs. Likewise, Adobe's plans to diversify its business with online services mirrors a large-scale effort at Microsoft to introduce a combination of software and services.

As online applications become more functional, Adobe is seeking out areas where Web services can fill out its product portfolio, Chizen said.

The company intends to offer entirely hosted applications, as well as "hybrids," in which Adobe uses the Web to introduce features to desktop products, such as Adobe Photoshop Lightroom, he added.

"We recognize there is a customer there--we recognize they are not going to pay us, necessarily, directly. But we could use ad revenue as a model. Google has demonstrated that it works pretty well for certain types of applications," Chizen said.

Indeed, Adobe's online push has as much to do with consumers' expectations as encroaching competition from Google, said Peter O'Kelly, an analyst at Burton Group.

"From a digital-media consumer experience, Adobe really needs, for competitive and customer value reasons, to be the end-to-end products and services supplier," O'Kelly said. "It doesn't portend well if Adobe can't get on top of it."

The latest version of Google's Picasa, which is a desktop application, introduces features to post photos on the Web. It also allows people to read Photoshop files, O'Kelly noted.

Showdown with Picasa?

Chizen said that although hosted Photoshop is meant to be a low-end product, the company intends to ensure that it is of a higher quality than free alternatives. As an online image-editing application, Adobe faces a challenge in providing a good experience for customers, he added.

"You don't want (network) latency to be an issue for the user, so it's harder, in some ways, than a video Remix product," he said. "Even though bandwidth is increasing, the pipes are getting filled with video, so the user experience will likely stay the same for the next three to five years."

The company is also wary of not diluting the brand name of Photoshop, a program widely used by creative professionals such as designers and illustrators.

"If we offered a host-based version of Photoshop that's Photoshop-branded (and is) potentially better than Picasa, you'd probably go the Photoshop route because of your belief in the Photoshop brand and the quality associated with the brand," Chizen said.

A Google representative on Wednesday said that the company has had good success with the Web upload feature in Picasa since introducing it.

"We've seen really exciting growth in Picasa Web Albums since it launched last year, and we're continually listening to user feedback to further improve our products," the Google respresentative said.

As Adobe introduces more online multimedia features and products, the company intends to use its expertise in products such as Photoshop and video-editing suite Premiere Pro, and to combine it with the Web development savvy it gained through its acquisition of Macromedia.

Remix, for example, was written using Flex, the development environment for Adobe's Flash Player.

Chizen noted that Google's wealth of technical talent in Web development makes it the most likely candidate to challenge Adobe as it offers hosted media-editing applications. He indicated that Adobe is still weighing its options in regard to how it will deliver hosted, ad-supported services.

Its deal with PhotoBucket around Adobe Remix is not exclusive. The partnership arrangement allows Adobe to share advertising dollars without having to invest in the computing infrastructure and people to operate the Web site, he said.

But revenues from Web ads could potentially justify an Adobe investment in offering hosted services directly, Chizen said. "Once we see that it could be a significant revenue producer, then maybe we'll want to deal with it," he said.

The company already offers Acrobat Connect, a service for Web conferencing introduced with the most recent release of its Acrobat PDF reader.

Great info, DB; thanks!

That would be a nice prize to chop the broccoli for!