C'mon. I know you have that story (or several) tucked away in your rusty vault. The story about the nightmare client that you still shake your head and mumble about from time to time. Well...here's a nice place to vent. You are not alone!
I'll start with a simple one that happened several years ago. As we all know, it's common practice in logo design to come up with several logos for the client to look at. Some of these are strong designs and there are usually a few that are so-so (in your mind). It seems a nice way to steer them to the "good" logos. But of course, this never works.
I had a few designs for a client and DID NOT include a "throw-away" logo. It was for a bakery expo*. Note: do not google it until I finish this story! Anyhow, I only had three very strong logos. The client said none of them looked "bakery enough".
Phone call:
Client: "Shouldn't it have an oven or something? How about showing dough being made, flour, and show the finished product?"
Me: "So...you want all of this incorporated into a logo?"
Client: "Yes. It's a bakery show."
Me: "I understand. That just seems like a lot going on."
Client: "Well, the ones you've done are really professional. We want people to just be able to look at it and say, 'Oh, bakery', without having to think about it."
(I go on to explain my logo designs. I'm hitting a brick wall.)
Client: "Yes. They're excellent, really. But, could you just do me a favor and try some of my ideas in a logo?"
Me: *rolling eyes* "Sure. I'll have something for you shortly."
I hang up. I am extremely pissed.
I'll show him how stupid this f*cking thing will look.
I open up MS Word. Paste a bunch of crappy clip-art in and pop it behind the text and save to pdf.
I email it and call him back.
Me: "Did you get the design?"
Client: "I LOVE IT! This is exactly what we want."
Me: *choking* "Um...ok...A few things about the logo."
Client: "Yes?"
Me: "Well. It's four color, and I don't have a suitable 1 or 2 color version that would look too good in my opinion. This would mean printing costs will always be higher when you are talking four color. It's going to limit what you can do with promo items, where the other logos will work well in any format."
Client: "No, no, no! This is what we want. The decision is made. Let's go to print."
...this story does NOT have a happy ending...as a matter of fact, they are still using it to this day.