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Photoshop Contest Forum Index - General Discussion - Honda Civic Commercial - Reply to topic

Post Thu Nov 13, 2008 9:39 pm   Reply with quote         


Hey guys! My economics professor came across this commercial and wants us to analyze what we think the purpose is, he admits that he has no idea.

Basically I'm wondering what you think from an advertising/designer perspective what the benefits of a company using such a commercial is. It contains absolutely no information but just cool effects. Let me know what you guys think.

http://www.youtube.com/watch?v=yq7G9Cx7pkw

Thanks,
Nick




JORDAN792

Location: Michi-gan

Post Thu Nov 13, 2008 10:11 pm   Reply with quote         


Seems there is no benefit other than it's just cool... If it makes an impact on people they will remember it. Just like they would if it were a really annoying commercial. These companies just want you to think about there name and remember their commercials... I think it's a sort of subconscious thing to make us all buy there products. Laughing Hope I sound like I know what I'm talking about cause I dont Laughing





Or What MattBlack said V




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Post Thu Nov 13, 2008 10:33 pm   Reply with quote         


The advert might contain more information than you think...

The visual medium portrays the basic functionality of the car in various situations (it works.)

Perhaps the choir visual and auditory aspect conveys the sophistication and harmony of the vehicle (the choir representing lots of components working in unison.) (Basically, it's suave)

They'll have target market/demographic in mind no doubt.




Post Thu Nov 13, 2008 11:31 pm   Reply with quote         


Ha didn't even think of it like that way matt but awesome perspective. When i first saw this i automatically connected the idea that everyone as a kid ran around making car noises and thought it could relate to some way to the tagline "the power to dream."




jkmansell

Location: Ormond Beach,Florida

Post Thu Nov 13, 2008 11:36 pm   Reply with quote         


Awww....the sounds of life with a Honda......




dunno...




Eve
Site Moderator

Location: Planet Earth

Post Fri Nov 14, 2008 1:04 am   Reply with quote         


I have an '09 Honda Accord....it doesn't drive, it soars.

But I think the coppers are on to me.




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mellowdesign

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Post Fri Nov 14, 2008 1:49 am   Reply with quote         


Eve wrote:
I have an '09 Honda Accord....it doesn't drive, it soars.

But I think the coppers are on to me.


Laughing Laughing Laughing




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Synthvet

Location: Oregon

Post Fri Nov 14, 2008 3:32 am   Reply with quote         


I have an 06 Ford Escape.......It drives

But I think AARP is on to me.


Laughing Laughing Laughing




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NOGOODSK8RPUNK

Location: hum let me think, oh i know, if you look real hard i sometimes appear in your forum's text box

Post Fri Nov 14, 2008 3:41 am   Reply with quote         


i have 3 volkswagens 2 of wich run and drive on a daily occurance... i get pulled over either because im going under the speed limit in my 66 bug... or... im going way to fast in my mk3... either way i hardley get tickects as the cops here in portland seem to share the same love as i do for volkswagens lol Wink




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Post Fri Nov 14, 2008 4:13 am   Reply with quote         


one of the best commercials i have seen, its totaly different, refreshing new, i love




Post Fri Nov 14, 2008 5:39 am   Reply with quote         


NJGiannini wrote:
analyze what we think the purpose is, he admits that he has no idea.

it's a commercial, purpose should be clear Smile

being seen and talked about, this thread proves the intended result is achieved

(and offcourse selling the car)




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Miss SS

Location: Woburn Sands, UK

Post Fri Nov 14, 2008 5:53 am   Reply with quote         


Agree with Grefix completely - the purpose of advertising is to put that specific product in potential consumers minds. We are talking about it here so this advert is a highly successful piece of marketing! Quite a few ads now don't really show or explain the product it is promoting, but instead try and create a lasting impression on the viewer, weather that's with excellent effects, wacky ideas or whatever...

A perfect example is the cadbury's ad with the drum playing gorilla Laughing Laughing absolutely nothing to do with chocolate and very random indeed but EVERYONE was talking about it in the UK when it first appeared:

http://uk.youtube.com/watch?v=iKdQC-hbY7k

Another one people are talking about really recently is the new Barclaycard advert with the huge water slide (my fave bit is in the library!):

http://uk.youtube.com/watch?v=YyIU-MzaXlg




supak0ma

Location: Photoshop Nation

Post Fri Nov 14, 2008 8:14 am   Reply with quote         


it's years that big corporations advertise the brand identity, not the product itself, your professor should know this, i think he does.




ReinMan

Location: Whitby, ONTARIO, CAN

Post Fri Nov 14, 2008 4:21 pm   Reply with quote         


I have a '93 Civic.

You'd need a bunch of drunk monkeys and a semi-trained warthog to make the appropriate sounds for my vehicle.

Oh. And one guilt-ridden Catholic. (but I've said too much)

Twisted Evil




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mellowdesign

Location: Location: Location:

Post Fri Nov 14, 2008 4:36 pm   Reply with quote         


I definitely prefer the previous Honda ad...

http://www.youtube.com/watch?v=g2VCfOC69jc




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Photoshop Contest Forum Index - General Discussion - Honda Civic Commercial - Reply to topic

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