To all you video editors who have had the experience of presenting a rough cut to a complete moron.
http://www.youtube.com/watch?v=3AiRPxhGLNE
If you don't edit, then let me set this up for you. You are a video editor, and you start to formulate a potential project.
A rough cut is just the foundation stage of the video. You want to make sure you use the right video clips to tell a story, before you go onto the next stage of adding music, graphics, adjusting color, recording a voice-over, etc. Often times you are making the video for somebody else, so you present the rough-cut to the client to see if you are on the right track with their needs. Most people can tell that it's an obvious work in progress. But sometimes you get someone who thinks they are looking at the actual final product. They make all kinds of comments to how poorly the video looks. I just want to play this commercial for them.
Terminology, It may help to know,
Timecode:
We used to print the time code, the hours, minutes, frames on the screen image so we could make notes on the edits and cuts we needed to make. Then we would replace the time coded video with the real video, without the code on the screen after we determined the layout of the video.
VO: voice-over, narration
