Photoshop Contest PhotoshopContest.com
Creative Contests. Real Prizes. Essential Resource.
You are not logged in. Log in or Register

 


Photoshop Contest Forum Index - Ask the Experts - How much to charge - Reply to topic

dewking

Location: Pembroke, MA

Post Thu Apr 08, 2010 10:08 am   Reply with quote         


Hey there,

Im in the process of working up a contract for advertising work with a local restaurant group and I'm looking for some pricing advice.

They're basically looking for ads for some TV screens they have in the restaurants as well as some matching ads to be placed in the menus and on the tables.

The ads will rotate through every month or so, so it will be a regular thing. I also know the owners fairly well and want to give them a fair cost, while not giving away free work. Wink

So I guess my question is, if you were going to do an ad for someone what would you charge as a general cost? Obviously it may be more/less depending on the complexity of the ad, if I need to purchase images, etc.. but in general, what would a good estimate be for one ad?

I've done work for them before and basically go on an hourly basis, but I'd like some feedback from others.

Thoughts?
Thanks!




_________________
zebob 06/09 @ 11:14 am
im more of an alethic computer geek that doesnt play sports but is still strong.
bogonet

Location: Bucharest, Romania

Post Thu Apr 08, 2010 10:40 am   Reply with quote         


Well, talking about ONE ad only here.
Depending of how many declensions (not sure is the right word) will come (i.e. A3, A2, portrait landscape, brochures, etc) might be thought in advance, even before planning the layout , this is extra work. But IF it's a simple ad, standalone, the charge depends on the customer as well, this is where your knowledge about his budget should help you. If you ask too less, you lose some credit, questions about your professionalism will rise (it happens), if you ask much too much will scary them away.

But i'd say the risk to lose a client is lesser when you ask above average than below. Once they liked your previous work they ready to negotiate. If you ask low, there will be no negotiations for sure Smile.

Enough with theory, price can vary. Most of them are in range between 150-1500usd (not talking about very special campaign and special clients), and not mandatory the expensive ones were most artistic, more complicated or more time consuming.
I'd say the price factor depends like 80% on the client (and country).

Try to charge them as you charged other for similar work when you were pleased with the budget for the job and raise it with 20%, at first meeting.

Wish you good luck selling yourself well Smile Not sure I helped you somehow, but , morally, I'm with you Smile




TheShaman

Location: Peaksville, Southeast of Disorder

Post Thu Apr 08, 2010 11:55 am   Reply with quote         


Easy!

I tell them it's 100 Million Dollars!

I normally charge $100 for each ad when it comes to things like this, or $60 per hour




_________________
T-shirt Designs: http://www.cafepress.com/TheShaman
Help fight breast cancer by becoming an enabler: http://www.cafepress.com/Pinkaholics
dewking

Location: Pembroke, MA

Post Thu Apr 08, 2010 12:24 pm   Reply with quote         


Thanks guys!

Big help! Smile




_________________
zebob 06/09 @ 11:14 am
im more of an alethic computer geek that doesnt play sports but is still strong.
glennhanna

Location: Eugene, Oregon

Post Thu Apr 08, 2010 3:11 pm   Reply with quote         


Barter... Have them throw in some free meals.




blue_lurker

Location: Australia

Post Thu Apr 08, 2010 10:18 pm   Reply with quote         


I used to do a lot of menu work with added add for gravy.

I found the first time I used a set price there was a heap of changes and return work due to menu changes and price changes that I spent more time in the restaurant than at home. Go fo the hour price and a few meetings around lunch or dinner time for that free meal offer.

One thing I did learn speak t the chef if you are doing there menus, what the owner/manger thinks is in the meal aint always what IS in the meal.

Also, remember that most of the images will be seen at night in dim lighting so dont go to dark on you adds, I made that mistake once and it looked like the Monitor over the bar was not working just little flashes of light. On that note dont go over the top with in your face colour, unless thats what they want. I found that once I had a rough draft of what they want. I spent some time in the restaurant in different places to see what the images looked like from different points of view.

I still do a few now days but most are still using what I did for them before. Make sure you have a good photographer if you are doing food images for the menu, nothing says eat me like a good food photo and there are some good food photographers out there if you just look.

Hope that helps. I did not give you a money value cause Im in Aus and what we get paid is very different than you guys. Wink




_________________

Photoshop Contest Forum Index - Ask the Experts - How much to charge - Reply to topic

You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum


Navigate PSC
Contests open  completed  winners  prizes  events  rules  rss 
Galleries votes  authentic  skillful  funny  creative  theme  winners 
Interact register  log in/out  forum  chat  user lookup  contact 
Stats monthly leaders  hall of fame  record holders 
PSC advantage  news (rss)  faq  about  links  contact  home 
Help faq  search  new users  tutorials  contact  password 

Adobe, the Adobe logo, Adobe Photoshop, Creative Suite and Illustrator are registered trademarks of Adobe Systems Incorporated.
Text and images copyright © 2000-2006 Photoshop Contest. All rights reserved.
A venture of ExpertRating.com