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Photoshop Contest Forum Index - Fun and Games - Please critque my new logo design - Reply to topic

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Heinlein

Location: Rochester, New York

Post Wed Nov 07, 2012 1:19 pm   Reply with quote         


Hi Everyone,

I am revamping my Heinlein Design logo, and here is what I came up with.

If you do not mind, any suggestions for improvement would be appreciated.

Please be gentle.





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Tesore

Location: On the way to Utopia!

Post Wed Nov 07, 2012 1:36 pm   Reply with quote         


I just did, on Facebook Laughing

This is what I think, ok!

If you sell little, yellow paper airplanes, it's perfect!
The font and colors are a little too soft for you.



Make it more sparkling, alive, let it rock!

Wink




kittie

Location: Florida

Post Wed Nov 07, 2012 2:55 pm   Reply with quote         


You may even be able to do without the Giant H underneath, in fact, making the text the only focal point may help it out a lot. At first I thought you may need something more bold, as I felt the text seemed a little weak for your business, but the more I looked at it, the more I liked it.

I have no idea what I'm doing. Laughing




vokaris
Site Moderator

Post Wed Nov 07, 2012 3:07 pm   Reply with quote         






Werdnaibor

Location: Albany, NY

Post Wed Nov 07, 2012 3:13 pm   Reply with quote         


vokaris wrote:

Typo! Just kidding. I like that idea.

But what does the secret acronym "HLDS" mean?




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cringer8

Location: Seattle

Post Wed Nov 07, 2012 3:18 pm   Reply with quote         


Heinlein wrote:
Hi Everyone,

I am revamping my Heinlein Design logo, and here is what I came up with.

If you do not mind, any suggestions for improvement would be appreciated.

Please be gentle.



I think the composition is good. The font is a little weak, though. Also, from a printer's standpoint, that grey will come out just fine on a press, but not so hot off a four color mix (CMYK). It will always have a tone; on some printers, it will be bluish while on another it might be reddish. Nothing but headaches, if you're a perfectionist Wink Maybe if you darken it to nearly pure black...

For the font, the strokes are too uniform in thickness. It makes it look too "cookie-cutter." I would outline the strokes and play with the control points in Illustrator to customize the font; give it a little more edge.

Just my thoughts Smile




Heinlein

Location: Rochester, New York

Post Wed Nov 07, 2012 4:01 pm   Reply with quote         


Thank you everyone for the comments Smile




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Eve
Site Moderator

Location: Planet Earth

Post Wed Nov 07, 2012 6:59 pm   Reply with quote         


Heinlein wrote:
Hi Everyone,

I am revamping my Heinlein Design logo, and here is what I came up with.

If you do not mind, any suggestions for improvement would be appreciated.

Please be gentle.



I'm not too keen on the font either, Jim. Between the graphic and font it looks very retro and the letters need some kerning. If you were going for a retro look, it fits.

Anytime I've made a logo I keep in mind how it will look when it's reduced to 1" and how it will look in b&w.




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If your going to walk on thin ice, you may as well dance!
Heinlein

Location: Rochester, New York

Post Thu Nov 08, 2012 9:09 am   Reply with quote         


Thanks everyone. Maybe I should stick with my original logo below.




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DaVinci

Location: The Netherlands

Post Thu Nov 08, 2012 9:42 am   Reply with quote         


Heinlein wrote:
Thanks everyone. Maybe I should stick with my original logo below.


Personally I do prefer your current logo over the new one, I think it's more appropriate here.
My first thought when I see the new logo is a logo for a painting company (I think)...also not sure about the font.
Maybe create some more drafts and show them here, play with the fonts and colors, etc.

Good luck!




arcaico

Location: Brazil

Post Thu Nov 08, 2012 3:00 pm   Reply with quote         


Itīs great... for an illustrator. Passes the idea you work mainly with illustrations... but thatīs just my 2 cents. I may be wrong.




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TheShaman wrote:
fine fine! I'm an idiot!

arcaico

Location: Brazil

Post Thu Nov 08, 2012 3:01 pm   Reply with quote         


Eve wrote:

Anytime I've made a logo, all the two of them, I keep in mind how it will look when it's reduced to 1" and how it will look in b&w.




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TheShaman wrote:
fine fine! I'm an idiot!

Post Thu Nov 08, 2012 6:57 pm   Reply with quote         


My two cents:

- too airy and wishy-washy. It lacks strength, partly because of the kerning of the font, the font itself and the lightness of the orange

- For CMYK printing, you'll often get inconsistent results with orange.

- I prefer your old logo design, but maybe with a bit of a revamp...the emphasis on CMYK colours is unnecessary and makes it look a bit dated.




shane.e.randall

Location: Indiana, PA

Post Fri Nov 09, 2012 12:49 am   Reply with quote         


Heinlein wrote:
Hi Everyone,

I am revamping my Heinlein Design logo, and here is what I came up with.

If you do not mind, any suggestions for improvement would be appreciated.

Please be gentle.



OK... The colors are more so leaning towards "make me hungy type colors" I used to know someone who worked in the advertisement company for Dunkin Donuts. The colors just remind me of that. Its not just the colors its that there is no contrast (thats a personal preferance) its too soft reminds me of something you would put in an add for babies. Its a good logo, I just dont think it fits your style. More so the color and lack of contrast than anything.




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delia

Location: Near Albany, NY

Post Fri Nov 09, 2012 9:33 am   Reply with quote         


I prefer the old logo too... maybe just updated the magenta/yellow to comething a little newer/trendy?




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